Whether you have started a business, created a blog or are considering setting up a channel on YouTube, you want to focus on getting more exposure. Social media is a great marketing tool because there are millions of people who love to go on these social sites. Some consumers are on Facebook daily to post updates or read posts from other while others are always pinning on Pinterest and posting photos to Instagram.
Now that you have a real purpose for using social media sites, it is important for you to know how to use them properly in order to get the most attention and build the most genuine connections with different people. Make sure to use some of the tips below to have more success.
Respond Back to the People Who Write to You
The first mistake you could make is forgetting to respond to people who compliment you or ask questions. Some people may just want to tell you that they like what you have posted on one of these sites, but that does not mean you should not take the time to thank them for writing to you. Always respond back to people to increase engagement. After all, you have to stay social if you are going to succeed on social media.
Follow New People and Have Conversations
Spend time following the people who are already following you, but do not be afraid to follow new people who share similar interests or goals. It is a great way to network for your blog, channel or business, and you never know who you might make a good connection with too. Have plenty of conversations with your followers and get to know them on a deeper level, especially if you want them to have a special connection with you.
Post Interesting or Motivational Stuff
Nobody wants to read a bunch of sales posts all the time. Instead of posting a sales pitch each day, consider posting different stuff to your sites. For example, you can add a motivational quote photo or upload a video of yourself giving other people advice on certain topics that relate to your niche. If you want to get advice from your followers, post pictures or ask questions and then use a poll feature to get their opinion. It is a simple and fun way to interact with them while getting the feedback you need to help you improve.
Schedule Posts for the Right Times
Who says you have to write out your content directly before the posts go live? You can write some of your posts out in advance, especially if you have the extra available. If you are going to write them ahead of time, make sure to schedule the posts for the right times. It is ideal to post on Facebook and Twitter in the afternoon, but you can add content during the day or night to your Instagram account and still get lots of views.
It takes much effort to market on social media, but it is also a fun way to get more exposure for your business, blog or channel. If you are ready to start making connections with your followers, simply take these helpful tips into consideration.